6+ ROAS with Google Ads in High Competition

1- Started off with a single Search Campaign on this new Google Ad account with 5 different Ad Groups under a single campaign with a budget of 25$ per day (you can call it CBO).

2- Each Ad Group contained a single idea about the niche like: Washable Dog Beds, Handmade Dog Beds, Luxury Dog Beds, Branded Ad Group etc.

3- By doing this brainstorming and then leaving it to Google with Manual CPC, I started getting conversions on an Ad Group. Observed it for a few more days and seemed like this one was the only working Ad Group so turned off everything else due to limited client budget.

4- Now, we were at 3.5 ROAS in the first month. So, I decided to setup re-targeting campaigns and it helped us in getting more conversions (mostly were View Through Conversions – VTC). We closed second month at 4.5 ROAS nearly.

5- Now, for the third month, we had enough data to shift the campaign on Target ROAS strategy, so we did that and observed a really good shift in ROAS as it jumped to 6.13.

6- Screenshot of full set-up is also attached for newbies to get an idea of what set of campaigns are needed on Google Ads to cover the entire customer journey.

Constant weekly/bi-weekly optimization was required to achieve these results which includes keeping a check on keywords, audiences, demographics etc.