$74K Sale in $9K | Sales Funnel Case Study | Private Label Store

Whenever we discuss Digital Ads, most of the time, we neglect sales funnel strategy. Either, the client wants instant sales or we want instant testing results. But, this client has allowed me to design a whole sales funnel strategy and IT WORKED!

Client: Individual

Niche: Men’s accessories – Private Label.

Total products: 20

Marketplace: USA

First Month Results:

Spend: $9.3K

Sales: $74K

Roas: 7.99

Orders: 800+

BEST PART OF 3-STAGE SALES FUNNEL AD CAMPAIGNS:

One Campaign was running on a pure broad audience.
Used Customers Old testimonials.
Used Top performing Ad creatives which has highest comment ratio(like 300+ Comments)
Store is 3 and half years old and already has CRAZY Data in pixels.

HERE’S HOW I DID IT:

Briefly analyzed every single metric of previous campaigns and few are mentioned below;
1. CTR
2. Ad Ranking Ratio
3. Average Customer Value.
4. Post purchase behavior.
Focused more on user behavior with ad campaign and ad quality ratio. Found 3 creatives which had all “Above Average” ratings.
Created New Ad creatives with an amazing Ad Copy and for Ad copy
We divided all ads into three assets and here are a few Examples.

Campaign 1 | 8 Interests with one behavior | 4 Ads (3 Old – 1 New)

Campaign 2 | View Content without purchase | 3 Ads( 2 Old – 1 New)

Campaign 3 | Lookalike purchase with one behavior excluding View content 180 days | 2 Ads ( Both New).
And, this time, I made all the ads video and image similar to TIK TOK FEEL, and you can see the results.
We followed the Bid strategy in accelerated mode.

In Result, BEST RESULTS AT BEST BUDGET.

I have tested Bid and Cost Cap strategy at multiple stores and it always works if you have winning ad sets and ads. But, if you have less pixel data, you might only spend and won’t be getting results.

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