*Targeting: *Multiple Countries
*Niche: *Related to Eid-ul-Adha
*Campaign Type: Search Campaign *
*Demand: *Very High In Season
*Product: *High Ticket
As the product was already in high demand for a short period of time, I just had to target the right audience. If you put your time in keyword research then you’ll surely get the right targeting data with related queries people type in Google to find what they want.
To top it off, Negative Keyword List can be your best friend in directing high quality traffic to your site, only if done right.
Bidding strategy is one of the most crucial parts in getting your campaign profitable. I started out with Manual CPC (enhanced) because I like to control the campaign myself in the start, and when I feed enough data to Google, I move on to Target CPA which has been the most fruitful bid strategy for me.
In the end, don’t make changing in your campaign everyday even if it is not performing, Google algorithm takes time to learn bidding, and making rapid changings messes it up.
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