For the first month, I spent almost 40k-50k on google campaigns and the results were HORRIBLE. I could not bring enough sales to turn the campaign profitable, but consistency always pays off and I was able to generate 156K in sales, and we’ve covered all our spending and are going highly profitable now.
Campaign: Google Ads Search Campaign
Budget: 3k per day
Ad Groups: 3
Bid Strategy: Enhanced CPC
As it is always recommended, I started out with enhanced CPC to get enough conversions for google. When I had good traffic coming to the store from Google, I immediately changed my bid strategy to Target CPA and BOOM! Sales started coming to the store.
For google ads, you just have to feed Google with the right data and google will surely bring you sales.
I used audiences and remarketing. I added audiences to our google campaign with similar interests and also targeted people who visited the store, this strategy boosted our sales by achieving almost ROAS 4.
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