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Hamza Jameel

+971 50 674 5340
Dubai's #1 Digital Marketing Specialist
$5M+ in Ad Spend Managed
150+ Websites Ranked on Google Page 1
10+ Years of Proven Results
No Lock-In Contracts Results First
Serving 9+ Industries Across the Globe
Dubai's #1 Digital Marketing Specialist
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    Meta Ads Case Study - My Cosmetic Centre

    How I Scaled 2,000+ Leads/Month While Improving Lead Quality and Bookings

    Executive Performance

    • 2,000+ leads generated permonth
    • 85% qualified lead rate
    • CPL reduced by 50% (approx.)
    • Booking rate increased by 80% (approx.)
    • £695K total Meta Ads spend managed (account-level)

    The Problem

    Before working with me, My Cosmetic Centre was generating lead volume but struggling with low-intent enquiries.
    Unqualified leads and high CPL reduced booking efficiency and increased pressure on the sales team.

    Strategy

    We rebuilt the Meta Ads system to prioritize intent and conversion readiness over cheap volume. Campaigns were structured by service, lead forms were designed to filter low-intent prospects, and scaling decisions were tied to quality signals.

    Key changes:
    • Service-led campaign segmentation (Hair / Beard / Afro / PRP / Combo)
    • Lead form friction & qualification logic
    • Creative testing focused on trust + outcomes + clear offers
    • Controlled scaling to maintain CPL and booking performance

    Leads generation
    Final Outcome

    My Cosmetic Centre now operates a predictable, scalable Meta Ads acquisition system that consistently generates 2,000+ leads per month while maintaining quality. With ~85% of leads qualified, a ~50% reduction in CPL (approx.), and an ~80% uplift in booking rate (approx.), the clinic is able to scale patient growth with tighter control over profitability.

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