Meta Ads Case Study - My Cosmetic Centre
How I Scaled 2,000+ Leads/Month While Improving Lead Quality and Bookings
Executive Performance
• 2,000+ leads generated permonth
• 85% qualified lead rate
• CPL reduced by 50% (approx.)
• Booking rate increased by 80% (approx.)
• £695K total Meta Ads spend managed (account-level)
The Problem
Before working with me, My Cosmetic Centre was generating lead volume but struggling with low-intent enquiries.
Unqualified leads and high CPL reduced booking efficiency and increased pressure on the sales team.
Strategy
We rebuilt the Meta Ads system to prioritize intent and conversion readiness over cheap volume. Campaigns were structured by service, lead forms were designed to filter low-intent prospects, and scaling decisions were tied to quality signals.
Key changes:
• Service-led campaign segmentation (Hair / Beard / Afro / PRP / Combo)
• Lead form friction & qualification logic
• Creative testing focused on trust + outcomes + clear offers
• Controlled scaling to maintain CPL and booking performance
Final Outcome
My Cosmetic Centre now operates a predictable, scalable Meta Ads acquisition system that consistently generates 2,000+ leads per month while maintaining quality. With ~85% of leads qualified, a ~50% reduction in CPL (approx.), and an ~80% uplift in booking rate (approx.), the clinic is able to scale patient growth with tighter control over profitability.