Meta Ads Case Study - UK Hair Transplant Clinic
How I Fixed Lead Quality and Built a Predictable Patient Acquisition System
Executive Performance
• 800+ leads generated permonth
• 90% qualified lead rate
• £1M+ total Meta Ads spend managed
• Reduced CPL and improved booking efficiency
The Problem
Before workingwith us, Medical Hair Centre struggled with unqualified enquiries, high CPL, and low
booking efficiency. The sales team spent more time filtering leads than converting consultations.
Client feedback:
“Leads are junk.”
“Sales team wasting time.”
Strategy
We restructured the Meta Ads account around intent-based targeting, service-level campaign
segmentation, and lead form qualification. Budgets were scaled only when lead quality benchmarks were met.
Final Outcome
Medical Hair Centre now operates a predictable and scalable Meta Ads acquisition system that delivers high-intent enquiries at controlled CPL, allowing the clinic to focus on bookings and revenue growth.