Meta Ads Case Study – Medical Centre
How I scaled Meta lead generation while fixing lead quality (up to 95% qualified) and delivering 2,000+ leads/month.
Ad Spend
Total Impressions
Total Link Clicks
Total Clicks (all)
Avg CPM
Total Leads
2,366,350.43 (AED)
51,133,176
201,956
481,091
46.28 (AED)
2,000+/month
Primary outcome: Consistent lead volume at scale with dramatically improved lead quality (client-reported 95% qualified leads).
Situation & Challenge
Beforeour engagement, the clinic was generating leads but faced two costly problems:
(1) unqualified enquiries
(2) high CPL.
This created wasted ad spend and heavy load on the sales team.
Approach (What I Changed)
1) Funnel re-built for intent: Meta Instant Forms optimized for higher intent and better filtering.
2) Form-based qualification: added structured questions that filter out low-intent and out-of-market users before submission.
3) Creative that pre-qualifies: authority + education-led angles to set expectations and attract the right patient profile.
4) Structured scaling: scale budgets only on stable CPL + quality signals; rotate creatives to prevent fatigue
What We’d Do Next to Push Results Further
Scale the top-performing creative angles into a systematic weekly testing pipeline, expand with controlled broad audiences + lookalikes where available, and connect form leads to CRM stages to optimize toward cost per booked consultation (not just CPL).