SEO Roger is a precision operations console for SEO agencies and in-house teams. Five AI-powered tools — AI Audit, Schema Generator, GEO Readiness Score, AI Copilot, and Report Intelligence — delivered across a web app and Chrome extension, with full client lifecycle automation built in.
Most SEO tools produce data. SEO Roger produces decisions. Five AI-powered tools, one client lifecycle engine, and two surfaces working together to replace the scattered stack most agencies are running today.
Audit in one tool, rankings in another, reports in a spreadsheet. SEO Roger connects every stage into one traceable workflow from prospect to delivered report.
A page ranking position 3 can still be invisible in Google AI Overviews. The GEO Readiness Score measures the signals that determine AI citation probability — not just organic position.
Report Intelligence generates tier-appropriate executive narratives automatically, with every recommendation backed by traceable citations from the actual audit data.
The Schema Generator infers the correct JSON-LD type from page and business context and outputs validated markup ready to deploy — inside the browser or from the web app.
Every tool runs in the web app. Five of them also run in the Chrome extension.
Every tool inside SEO Roger is built around a specific workflow gap practitioners hit in real client engagements. Schema and GEO scoring are first-class tools, not secondary features.
A standard SEO audit produces a list of issues sorted by severity. The SEO Roger audit produces a prioritised action plan sorted by business impact. Every finding is backed by evidence from the actual crawl — not a generic rule.
The Schema Generator infers the correct JSON-LD type from page content and business context. It outputs validated markup with error hints, and runs inside both the web app and the Chrome extension so you never need to leave the browser tab.
A page ranking in position 3 can still be completely absent from Google AI Overviews and AI Mode results. The GEO Readiness Score measures five signal dimensions that determine AI citation probability and tells you exactly what to improve.
The AI Copilot answers questions about your project using actual audit history, ranking deltas, and uploaded client requirements — not generic SEO advice. Every recommendation comes with a citation manifest tracing it back to the specific evidence that produced it.
Report Intelligence converts structured audit data into tier-appropriate executive narratives, classifies every action by immediacy, and delivers the finished report to the client by email — automatically, on schedule, with full delivery tracking.
Overall health improved from 68 to 74 this week. Critical canonical issues resolved on 11 of 14 affected pages. Three landing pages still show CLS above threshold.
Fix CLS on /services/implants, /services/whitening, /services/veneers. Estimated traffic impact: +12% on mobile.
Add EEAT schema to 6 pages. Expand entity coverage on 4 low GEO-scoring pages. Add structured FAQ markup to top 5 converting pages.
The SEO Roger Chrome extension brings four of the five platform tools directly into your browser panel. Open it on any page for an instant health score, Schema generation, GEO readiness score, AI Copilot access, and one-click save to your active project.
Severity-coded analysis of the active tab in seconds. Critical issues flagged immediately.
Produce validated JSON-LD for the current page without leaving the browser tab.
Check the AI citation readiness of any page you visit in real time.
Open the project-scoped AI panel for recommendations grounded in current page context.
Push extension findings into the active client project to feed the report pipeline.
Preview title truncation, meta snippet, and rich result eligibility for the current page.
SEO Roger uses Claude as its sole AI provider for long-context reasoning across multi-page audit analysis and the clarity of its executive report language. Every AI output carries a confidence score, recommendation list, and full evidence manifest linked to the specific audit data that produced it.
Retrieval-augmented generation with strict per-client namespaces. Audit outputs, ranking snapshots, uploaded requirements, and approved recommendations are all embedded and retrieved scoped to the active project — no fine-tuning required.
Claude Sonnet handles reasoning-heavy tasks: audit analysis, narrative generation, citation linking, and schema inference. Claude Haiku handles cost-optimised light transforms. Both are governed by strict output validators and grounding requirements.
Every AI output logs the prompt version, model metadata, retrieved source IDs, and output hash. You can replay any generation for audit or debugging, and expose the "why this recommendation" detail directly in the UI.
Every AI session is scoped to a single project namespace using the format tenant:user:client:project. Retrieval is hard-filtered to that namespace. No recommendation generated for Client A can draw on data belonging to Client B. Full lineage is logged for every generation.
Most SEO platforms were built to analyse data. SEO Roger was built to run an agency. The capabilities below reflect the actual workflow gaps existing tools leave open, particularly around AI search readiness, GEO scoring, client lifecycle automation, and explainable AI output.
Schema Generator and GEO Readiness Score are first-class tools with dedicated panels, extension support, and their own tab in the platform — not buried features inside the audit section.
Generic AI tools produce confident suggestions with nothing behind them. SEO Roger attaches a full evidence manifest to every AI output so you can show a client exactly what audit finding or ranking delta produced the advice.
No established SEO platform currently measures AI search citation probability as a first-class metric. As Google AI Overviews become primary discovery channels, the GEO score fills the gap traditional rank tracking leaves open.
The full client lifecycle in a typical SEO agency involves manual steps at every transition. SEO Roger automates the entire chain with an event-driven workflow that runs without manual intervention between stages.
A new prospect triggers automatic proposal generation with scope and pricing based on the selected plan tier. Proposal email sent and delivery status tracked.
When a plan is activated, onboarding starts automatically. The client moves from prospect to active within a tracked sequence visible in the web app within 2 minutes.
Uploaded requirement files are parsed into structured project context. Analysis starts within 5 minutes of upload at the depth defined by the subscription tier.
The completed analysis feeds automatic Report Intelligence. The finished report is emailed to the client with delivery tracking, retry on failure, and full history queryable in the project timeline.
SEO Roger is in beta and opening access in stages. Join the waitlist to get in before public launch including Chrome extension beta access and direct input on what gets built next.