Every Google Ads advertiser eventually faces the same question: should I use Smart Bidding or manage bids manually? Google's answer is always Smart Bidding. The industry's answer is "it depends." Both are partially right, which is what makes this question genuinely interesting rather than just a choice between two options with an obvious correct answer.
Smart Bidding vs Manual Bidding is not a debate about which philosophy is better. It is a data question. Smart Bidding outperforms Manual CPC in the majority of accounts in 2026 - that is the unambiguous finding from both Google's internal data and independent analyses. But the conditions required for Smart Bidding to deliver that outperformance are specific. When those conditions are not met, Manual CPC consistently performs better. This guide gives you the exact data, the exact thresholds, and a scenario-by-scenario verdict so you can make the right call for your account right now.
How Smart Bidding and Manual CPC Actually Work
Understanding the fundamental mechanism of each bidding system is the foundation for knowing which one is correct for any given account situation. The difference is not just automation versus manual control - it is the difference between processing thousands of auction-time signals simultaneously versus applying a fixed bid to every auction regardless of context.
How Manual CPC Works
Manual CPC means you set a maximum cost per click for each keyword or ad group. That bid stays constant regardless of who is searching, what device they are on, what time it is, where they are located, or what their search history looks like. Every auction for that keyword uses the same bid. Google may still adjust slightly for quality through Ad Rank, but the bid instruction you have given is fixed. You are the decision-maker on bid level, and every change requires a deliberate manual action.
The advantage is complete transparency and predictability. You know exactly what you told Google to bid. When performance changes, you know what changed and why. The disadvantage is that the fixed bid is wrong for most individual auctions. A bid of $3.00 might be correct on average but is too high for a user searching on a slow mobile connection at 2am with no purchase history, and too low for a user on desktop at midday who has visited your site three times in the last week. Manual CPC cannot differentiate between these two people at auction time.
How Smart Bidding Works
Smart Bidding uses Google's machine learning to set a unique bid for every individual auction in real time. The algorithm evaluates over 70 billion contextual signals per day across its advertiser base - device type, operating system, browser, location, time of day, day of week, search query context, the user's recent search history, audience membership, website visit history, and dozens of other factors simultaneously. For each auction, it calculates a personalised conversion probability for that specific user at that specific moment and sets a bid calibrated to hit your conversion target at that probability.
No human can replicate this process at scale. Even an experienced advertiser reviewing an account daily makes bid decisions based on aggregate data from the last 7 or 30 days - Smart Bidding makes a fresh, personalised decision for every single auction. This is the fundamental advantage. The fundamental weakness is that the algorithm's decisions are only as good as the data it is learning from. Inaccurate conversion tracking, insufficient conversion volume, or the wrong conversion action as primary all produce a Smart Bidding algorithm that optimises confidently toward the wrong goal.
- Sets a unique bid per auction based on 70B+ real-time signals
- Differentiates between high-intent and low-intent users automatically
- Scales precision across thousands of keywords simultaneously
- Learns and improves from every conversion in the account
- Works best with clean tracking and 30+ monthly conversions
- Requires a learning phase after any strategy change (1-4 weeks)
- Hides decision logic - harder to diagnose when performance drops
- Processing thousands of signals no human can replicate in real time
- Same bid applied to every auction for that keyword regardless of context
- Full transparency - you know exactly what bid was sent to every auction
- No learning phase - changes take effect immediately
- Works without conversion history - appropriate for new campaigns
- Better for very low-volume accounts with fewer than 30 monthly conversions
- Requires frequent manual review to stay calibrated to market conditions
- Cannot process auction-time intent signals - same bid regardless of user
- Can outperform Smart Bidding in tightly controlled, niche, low-volume accounts
What the 2026 Data Actually Shows
Rather than rely on anecdote or Google's own self-interested claims, here is what independent 2026 data shows about Smart Bidding versus Manual CPC performance across different account conditions. The picture that emerges is nuanced and confirms what experienced practitioners have observed: Smart Bidding wins when conditions are right, and loses when they are not.
Where Smart Bidding Consistently Outperforms
The Improvado 2026 PPC Analysis found that AI bidding strategies (Target CPA and Target ROAS) deliver 14 to 18 percent conversion rate lifts when fed conversion volumes exceeding 100 per month. The Bigeye Agency analysis of bid adjustment data confirmed that once a campaign reaches 30 or more conversions per month, Smart Bidding consistently outperforms manual bidding because it processes thousands of contextual signals per auction that human managers cannot evaluate in real time. Google's own internal data from AI Max campaigns with Smart Bidding Exploration shows a 19 percent increase in total conversions compared to equivalent campaigns without exploration enabled.
The Stacked SaaS case study of a retailer with 500 SKUs and $15,000 monthly spend switching from Manual CPC to Target ROAS on Shopping campaigns is illustrative: with over 200 monthly conversions, the algorithm optimised bids across products, devices, and time of day, improving ROAS from 340 percent to 420 percent within six weeks. The same study found that a digital marketing agency switching 20 client accounts to Smart Bidding on campaigns with 30 or more monthly conversions reduced optimisation time by 40 percent while improving portfolio-wide performance.
Google's 2026 data shows that advertisers using broad match combined with Smart Bidding see an average 35 percent increase in conversions compared to the same keywords with manual bidding. Smart Bidding's auction-time intent signals compensate for broad match's wider triggering range by evaluating each query's conversion probability before bidding aggressively. This combination requires clean conversion tracking and a structured negative keyword strategy, but delivers the strongest overall performance in accounts with sufficient conversion volume. Without Smart Bidding, broad match typically wastes 20 to 40 percent of budget on low-intent queries with no intent filtering mechanism.
Where Manual CPC Outperforms Smart Bidding
The Improvado data is equally clear about the conditions where Manual CPC wins: in low-data accounts with fewer than 50 monthly conversions, Manual CPC often outperforms Smart Bidding by 30 to 50 percent. The explanation is straightforward - Smart Bidding's learning model requires conversion history to model what a converting user looks like. Below the data threshold, the algorithm defaults to volume-based behaviour (spending budget without the signal quality needed to find genuine converters) or under-spends (the algorithm is too uncertain to bid confidently on most queries).
The Stacked SaaS research provides a concrete case study: a B2B software company with 8 to 10 conversions per month found that Smart Bidding consistently overshot CPA targets because there was insufficient data for the algorithm to learn from. Switching to Manual CPC with weekly bid reviews based on a 30-day lookback window stabilised CPA and gave the team predictable performance. The algorithm needed a minimum of 30 monthly conversions to overcome this limitation - below that, human judgement and manual bid management consistently outperformed automated optimisation.
The Conversion Volume Threshold Table: Which to Use at Every Stage
The single most important determinant of whether Smart Bidding or Manual CPC is correct for a given campaign is conversion volume. This table maps the correct bidding strategy to each conversion volume range, with the rationale and key conditions for each recommendation.
| Monthly Conversions | Recommended Strategy | Rationale | Key Condition |
|---|---|---|---|
| 0 to 10 | Manual CPC | Algorithm has no meaningful data to model from. Smart Bidding will either under-bid consistently or spend without direction. | Accurate conversion tracking must be in place before anything else |
| 10 to 29 | Maximise Conversions (no target) | Enough signal to begin collecting data for Smart Bidding without constraining the algorithm with an efficiency target it cannot yet reliably hit. | Do not add Target CPA or Target ROAS at this stage - build data first |
| 30 to 49 | Target CPA (at historical average) | Minimum threshold for Target CPA to function reliably. Set target at or above historical average CPA from the Maximise Conversions phase. | Tracking must be accurate - Smart Bidding amplifies bad data as well as good |
| 50 to 99 | Target CPA or Maximise Conv. Value | Sufficient data for reliable Target CPA optimisation. Ecommerce can begin testing Target ROAS once revenue tracking is clean and consistent. | For ecommerce: revenue values must be passed accurately per transaction |
| 100+ | Target CPA or Target ROAS | Above 100 monthly conversions, Smart Bidding delivers 14 to 18 percent conversion rate lift. Target ROAS available for ecommerce with consistent revenue data. | Portfolio bidding across campaigns possible - pool data for even stronger signal |
| Brand campaigns (any volume) | Manual or Target Impression Share | Brand campaigns need position control, not conversion optimisation. Smart Bidding on brand terms can overbid unnecessarily to hit conversion targets. | Keep brand spend separate from non-brand to maintain cost visibility |
The Improvado data is specific: below 50 monthly conversions, accounts switching to Target CPA or Target ROAS should expect 20 to 30 percent CPA volatility during and after the learning phase. This does not mean Smart Bidding is wrong below 50 conversions - it means you need to set realistic expectations. If a 30 percent CPA increase during the first 4 to 6 weeks would trigger alarm and cause premature strategy changes, wait until you have at least 50 monthly conversions before adding an efficiency target to Maximise Conversions.
Scenario-by-Scenario Verdict: Smart Bidding or Manual CPC?
Abstract thresholds are useful. Concrete scenario verdicts are more useful. Here are eight specific account situations with a clear verdict for each, based on 2026 data and the conditions under which each bidding system excels.
Target ROAS is the clear winner here. With 150 or more monthly purchase conversions, accurate order value data in your tracking, and a known target ROAS based on your gross margin, the algorithm has everything it needs to optimise bid levels across thousands of product SKUs, devices, locations, and time-of-day patterns simultaneously. No manual bidding process can compete with this level of real-time personalisation at scale. Set Target ROAS at your break-even level plus 15 to 20 percent and allow 4 to 6 weeks for the algorithm to stabilise before evaluating performance.
Target CPA is appropriate at 40 monthly conversions, but the caveats matter. First, ensure your conversion action tracks completed form submissions confirmed by a thank-you page - not button clicks or page views. Second, set your Target CPA at your actual historical average from the previous month, not an aspirational target. Third, allow the learning phase to complete fully before changing anything. At this volume, expect some CPA volatility during the first 4 weeks. If your tracking is clean and your initial target is realistic, Smart Bidding will outperform manual at this volume. The 14 to 18 percent lift shown in data at 100+ conversions starts to emerge meaningfully above 30 to 40.
There is no exception to this rule. A brand-new campaign with no conversion history gives Smart Bidding nothing to learn from. Maximise Conversions without a target is the least bad automated option, but even this can burn through budget inefficiently in the first few weeks as the algorithm explores. For new campaigns, start with Manual CPC or Maximise Conversions (no target) to build conversion data, then reassess once you have 30 monthly conversions from that campaign. Do not set a Target CPA or Target ROAS on a campaign that has generated fewer than 30 conversions total - the algorithm will under-bid on most auctions and the campaign will under-deliver relative to budget.
This is the Stacked SaaS case study scenario. Eight to twelve monthly conversions is insufficient for Smart Bidding to build a reliable model. The algorithm will oscillate between periods of overbidding (burning budget on low-quality queries) and underbidding (missing good opportunities) because it cannot distinguish between converting and non-converting users at this data volume. Manual CPC with a disciplined weekly review using a 30-day lookback window consistently outperforms Smart Bidding in this scenario. Use impression share data to calibrate bids rather than trying to target a specific CPA - at this volume, CPA will fluctuate significantly regardless of bidding strategy.
Brand campaigns have a fundamentally different goal than non-brand campaigns. The primary objective is maintaining visibility on your own brand terms at the lowest possible cost - not optimising for conversion volume. Smart Bidding on brand campaigns will sometimes overbid to hit conversion targets, unnecessarily increasing brand CPC when organic results or a lower bid would have captured the same conversion. Manual CPC with a fixed bid or Target Impression Share set to 90 to 100 percent absolute top gives you the control you need over brand traffic cost without an algorithm pushing bids higher than necessary.
The Stacked SaaS agency case study found that switching 20 client accounts to Smart Bidding on campaigns with 30 or more monthly conversions improved portfolio-wide performance while reducing optimisation time by 40 percent. Manual bidding across multiple campaigns with dozens of ad groups and hundreds of keywords requires daily review to stay calibrated to changing market conditions - a practically unsustainable workload. Smart Bidding handles bid calibration automatically, freeing management time for higher-value activities like strategy, ad copy testing, landing page improvements, and audience development. The caveat: reserve Manual CPC for the low-volume campaigns where Smart Bidding lacks data.
Regulated industries face a specific Smart Bidding challenge: the learning phase creates a period of CPA volatility that cannot be tolerated in businesses where every lead must be below a strict cost ceiling. Smart Bidding will sometimes overshoot CPA targets by 20 to 60 percent during learning phases. If your business model cannot absorb leads costing 50 percent more than target for four weeks, the learning phase is a real financial risk. The recommendation: test Smart Bidding using Google's Campaign Experiments tool on 50 percent of traffic while keeping the other 50 percent on Manual CPC. This limits learning-phase risk to half the budget while generating the data needed to evaluate Smart Bidding before a full commitment.
Performance Max campaigns only support Smart Bidding strategies - there is no Manual CPC option within PMax. If you are running PMax alongside Search campaigns, the Search campaigns should also use Smart Bidding with the same conversion goal to allow Google to coordinate bidding across both campaign types. In 2026, Google resolved the issue where PMax and Search could bid against each other for the same user - the coordination now evaluates which campaign type is more likely to convert a specific user and suppresses the other. This coordination only works correctly when both use Smart Bidding with aligned conversion goals. For a full PMax diagnostic, see the Performance Max diagnostic guide.
Enhanced CPC Is Gone: What the March 2025 Deprecation Means
Enhanced CPC (ECPC) was the middle-ground option between Manual CPC and Smart Bidding - a hybrid where you set manual bids but Google could adjust them up or down by a limited percentage based on conversion likelihood. It was deprecated for Search and Display campaigns in March 2025, leaving a binary choice between full Manual CPC and Smart Bidding strategies.
If you have campaigns that were running Enhanced CPC before March 2025 and have not been manually updated since, they are now effectively running Manual CPC - the ECPC adjustment layer no longer applies. Check your campaign bidding settings and confirm which strategy is actually active. Google Ads may still display "Enhanced CPC" in the interface for legacy campaigns, but the underlying bid adjustment mechanism is no longer operational for Search and Display. ECPC functionality has been absorbed into the Target CPA and Maximise Conversions strategies within the Smart Bidding framework.
If you inherited an account or have not reviewed bidding settings recently, go to your Campaigns list and check the Bid Strategy column. Any campaign showing Enhanced CPC that was not actively configured since March 2025 is running effectively as Manual CPC without the adjustment layer. This is not necessarily a problem - Manual CPC may be the correct strategy for that campaign - but you should know which strategy is actually operating rather than assuming ECPC is still adjusting bids. Review the campaign's conversion volume, then decide whether to keep Manual CPC, switch to Maximise Conversions, or set a Target CPA based on the threshold table in Section 03.
When Manual CPC Still Wins in 2026: The Five Definitive Cases
Despite the dominance of Smart Bidding across the industry, there are five specific scenarios where Manual CPC is unambiguously the correct choice in 2026. These are not edge cases or contrarian opinions - they are the consistent findings from independent analysis and practitioner experience across multiple account types.
- New campaigns with zero conversion history The algorithm requires a minimum of 30 conversions to develop a reliable conversion model. Before that threshold is reached, Manual CPC or Maximise Conversions without a target is the appropriate choice. Starting a new campaign on Target CPA with no historical data instructs the algorithm to optimise toward an efficiency target with no foundation - it will under-bid on most auctions and deliver almost no volume. Build conversion history first, then introduce Smart Bidding when the data exists to support it
- Very low volume accounts generating fewer than 30 conversions per month Below 30 monthly conversions, Smart Bidding consistently produces 30 to 50 percent worse performance than Manual CPC. This is not Smart Bidding failing - it is Smart Bidding attempting to function without the minimum data it requires to make reliable decisions. The correct approach is Manual CPC combined with deliberate efforts to increase conversion volume (improve landing pages, reduce keyword waste, improve ad copy) until the 30-conversion threshold is crossed
- Brand keyword campaigns requiring precise position and cost control Brand campaigns exist to capture high-intent users who are already looking for you by name. The goal is presence and cost efficiency, not conversion optimisation. Smart Bidding on brand terms can push bids higher than necessary to hit conversion targets - spending more per branded click when a lower bid would have won the same user. Manual CPC with a fixed bid set to your desired position gives you exact control over brand traffic cost without algorithmic interference that serves the campaign's goal poorly
- Diagnostic and testing scenarios where you need to isolate specific variables When you need to test the impact of a specific keyword addition, landing page change, or ad copy update, Smart Bidding's continuous bid adjustments introduce a confounding variable. The algorithm is simultaneously changing bids in response to the test change, making it impossible to isolate the effect of the single variable you are testing. For controlled experiments - especially A/B landing page tests and keyword match type tests - Manual CPC gives you a stable bidding baseline that does not interfere with the test
- Very small budgets where Smart Bidding's learning phase is financially unaffordable Smart Bidding's learning phase typically lasts 1 to 4 weeks and involves a period of performance instability as the algorithm calibrates. For accounts spending $300 to $500 per month, a 4-week learning phase consuming a significant portion of monthly budget on suboptimal bids is a real financial problem. Manual CPC allows small-budget accounts to maintain predictable costs while they assess whether Smart Bidding is worth introducing at a later stage when budget is larger or conversion volume is higher
How to Switch From Manual CPC to Smart Bidding Without Hurting Performance
Switching bidding strategies is one of the highest-risk account changes you can make. Done correctly, it unlocks significant performance improvement. Done incorrectly - switching to Target CPA before conversion data exists, setting an aspirational rather than historical target, or making simultaneous other changes during the learning phase - it can set an account back weeks or months. The process below minimises that risk.
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Verify Conversion Tracking Is Accurate Before Switching
This is non-negotiable. Before switching to any Smart Bidding strategy, confirm your primary conversion action measures a genuine business outcome (form submission confirmed by thank-you page, completed purchase, qualifying phone call), check for duplicate conversion tags, and compare Google Ads reported conversions against your CRM for the same 30-day period. A ratio above 1.2:1 means your tracking is over-reporting and Smart Bidding will calibrate toward an inflated conversion count. Fix tracking first - everything else is secondary. See the full tracking audit in the conversion tracking setup guide.
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Check Your Conversion Volume Against the Threshold Table
Look at your last 30 days of conversion data. If you are below 30 monthly conversions, do not switch to Target CPA or Target ROAS - switch to Maximise Conversions without a target to build data. If you are at 30 to 50 conversions, Target CPA is appropriate but expect volatility during learning. If you are above 100 conversions, you are in the optimal zone for both Target CPA and Target ROAS depending on your business model.
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Use Campaign Experiments Before Fully Committing
Google's Campaign Experiments tool (Tools, then Experiments) allows you to test a new bidding strategy on 50 percent of your campaign's traffic while keeping the other 50 percent on Manual CPC. Run the experiment for a minimum of 4 weeks and at least 30 conversions in the experiment arm. Compare conversion volume, CPA, and total revenue between the control (Manual CPC) and experiment (Smart Bidding) groups. This approach limits learning-phase risk to half your budget and generates real performance data before you commit fully.
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Set the Initial Target at or Above Your Historical CPA Average
Never set a Target CPA significantly below your current historical average CPA. If your average CPA over the last 30 days was $80 and you set a Target CPA of $40, the algorithm will under-bid on virtually every auction because it cannot find enough users it predicts will convert at $40. It will deliver very few conversions at or near target while generating almost no volume. Set your initial Target CPA at your historical average or 10 to 15 percent above it. Reduce gradually - 10 percent every 2 to 3 weeks - once the algorithm consistently hits the initial target.
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Do Not Touch Anything Else During the Learning Phase
The Smart Bidding learning phase lasts 1 to 4 weeks after a strategy change. During this period, performance is unstable as the algorithm calibrates. Do not make other significant changes during this window: no budget changes above 15 to 20 percent, no new keyword additions, no match type changes, no landing page changes, no ad copy rewrites. Every significant change extends or restarts the learning clock. The most common mistake after switching to Smart Bidding is making three additional changes in week two because performance looks unstable, then concluding Smart Bidding does not work when the reality is that the learning phase was never allowed to complete.
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Evaluate Performance Only After Learning Phase Completes
Wait until the campaign status in Google Ads shows "Eligible" rather than "Learning" before making any performance judgements. Then compare the 4-week post-learning performance against the 4-week pre-switch performance using the same metrics at the same budget level. Only consider reverting to Manual CPC if performance is definitively worse after learning has completed and the strategy has had at least 30 conversions to work with post-switch. Performance instability during the learning phase alone is not a reason to revert.
If individual campaigns lack the 30-conversion minimum but your account as a whole generates sufficient volume, consider Portfolio Bid Strategies. Portfolio strategies pool conversion data from multiple campaigns under one shared Target CPA or Target ROAS target. An account where three campaigns each generate 12 monthly conversions individually can pool all 36 conversions under one portfolio target and unlock Smart Bidding earlier than any single campaign could on its own. Set up portfolio strategies under Tools then Bid Strategies. Avoid pooling campaigns with fundamentally different economics or conversion goals under the same portfolio target.
What Is New in Smart Bidding for 2026
Smart Bidding in 2026 is meaningfully different from Smart Bidding in 2023 or 2024. Three specific developments have changed how it performs and what it requires from advertisers, and understanding these changes is necessary for making accurate decisions about when and how to use it.
Smart Bidding Exploration and AI Max
Smart Bidding Exploration is the most significant bidding update Google has released in several years. When enabled alongside AI Max campaigns, it allows Smart Bidding to actively explore query categories and audiences beyond the account's established converting patterns, rather than just optimising within known converting territory. The beta results from 12,000 advertiser accounts from March to August 2025 are significant: ecommerce advertisers saw converting category footprints expand by up to 34 percent, B2B campaigns averaged a 12 percent increase, and Google's internal data confirms a 19 percent lift in total conversions with conversion rates within 8 percent of established categories on average.
Smart Bidding Exploration is being rolled out in waves through 2026. If you have access to it in your campaign settings, the performance case for enabling it in mature accounts with strong conversion volume is clear from the available data. If you do not yet have access, it is a feature to look for as the rollout expands to later-wave accounts.
Privacy-First Tracking and First-Party Data Requirements
Third-party cookies in Chrome were deprecated as of mid-2025. Combined with existing iOS restrictions and growing browser-level privacy protections, this means Google loses visibility into 30 to 40 percent of user behaviour without first-party data supplementation. Smart Bidding's performance degrades in proportion to this signal loss unless advertisers actively compensate by building first-party data inputs: Customer Match lists (upload customer emails and phone numbers from your CRM), Enhanced Conversions for Leads (capture email and phone from form submissions), and Server-Side Tagging (more accurate tracking under privacy restrictions).
In 2026, these are not optional optimisations for Smart Bidding - they are requirements for maintaining the signal quality that Smart Bidding's advantage depends on. An account running Smart Bidding without Enhanced Conversions and Customer Match is running Smart Bidding at a materially reduced effectiveness compared to accounts that have fully built out their first-party data infrastructure.
Search + PMax Bidding Coordination
In 2024, PMax and Search campaigns could bid against each other for the same user query, effectively inflating an account's own auction costs. In 2026, Google resolved this: when Search and PMax target the same user with the same conversion goal, the system evaluates which campaign type is more likely to convert that specific user and suppresses the other from the auction. This coordination requires both campaign types to use Smart Bidding with aligned conversion goals. Accounts running PMax on Smart Bidding alongside Search campaigns on Manual CPC will not benefit from this coordination and may still face self-competition in some auctions.
The Hybrid Approach: Using Both Smart Bidding and Manual CPC in the Same Account
The "Smart Bidding vs Manual Bidding" framing implies a binary choice. In practice, the most effective accounts in 2026 use both - Smart Bidding on campaigns where conversion volume and tracking quality support it, and Manual CPC on campaigns where they do not. This is not a compromise position. It is the correct application of each bidding system to the account conditions where it excels.
The Stacked SaaS agency example makes this concrete: switching to Smart Bidding on campaigns with 30 or more monthly conversions while retaining manual management for low-volume campaigns improved portfolio-wide performance while reducing optimisation time by 40 percent. The agency did not switch everything to Smart Bidding - it used the right tool for each campaign's data situation.
Brand campaigns: Manual CPC or Target Impression Share for cost and position control. New non-brand campaigns (0-30 monthly conversions): Manual CPC or Maximise Conversions without a target to build data. Established non-brand campaigns (30-100 monthly conversions): Target CPA set at historical average, monitor CPA volatility during learning phase. High-volume non-brand campaigns (100+ conversions): Target CPA or Target ROAS depending on whether you are optimising for lead volume or revenue value. Performance Max (any volume): Smart Bidding required, align conversion goal with Search campaigns. Test Smart Bidding on all Manual CPC campaigns at 30+ conversions quarterly using Campaign Experiments before committing.
The full bidding strategy decision framework - including how each strategy interacts with campaign stage, business model, and conversion volume - is covered in the complete Google Ads bidding strategies guide. For identifying which of your current campaigns are on the wrong bidding strategy, the 30-minute account audit guide includes bidding strategy review as one of its six core steps - or run an automated check through AdAudit at auditroger.com.
Frequently Asked Questions
