TikTok Ads Case Study - Hair Growth Centre (UK)

How We Generated 500+ Leads per Month Using TikTok Ads

Executive Performance Snapshot

• 500+ leadsgenerated permonth

• £130K+ total TikTok ad spend

• £30 average cost per lead

• 4,000+ total leads generated

• 33M+ impressions driving scalable demand

The Challenge

Ascompetition increased on traditional paid channels, Hair Growth Centre needed an additional

scalable traffic source that could generate lead volume without pushing acquisition costs beyond

profitability.

TikTok Strategy

I have positioned the TikTok as a demand-generation channel rather than a direct-response replica of Meta. Campaigns focused on native short-form creatives designed to stop the scroll and educate prospects before conversion.

Using broad targeting, creative-led optimization, and consistent testing, the algorithm was trained to deliver efficient lead volume at scale.

Final Outcome

TikTok Ads are now a validated and scalable acquisition channel for Hair Growth Centre, consistently generating 500+ leads per month at an average cost of £30 per lead. This has reduced reliance on a single traffic source and created a diversified growth engine.